Outside video screens visibility analysis

ACM outdoor video screens visibility frequency  


 

Percentage, calculated out of all the surveyed persons.

 

According to the data of the survey, performed in January – September 2007 in Vilnius, Kaunas, Klaipėda, Šiauliai and Panevėžys, the majority of the surveyed persons notice the ACM video screens at least one time per week. One third of the surveyed persons (34%) notice the screens 1 – 3 times per week, 35% notice them 4 – 10 times per week, 8% - more than 10 times per week. Therefore, the residents of large and medium sized cities see the ACM video screens about 6 times per week.

The screens are more frequently noticed by male respondents, younger persons (15-39 y. o.), persons, receiving higher income (more than LTL 1000 per one family member per month), residents of Vilnius, Klaipėda and especially Kaunas, and persons, driving cars daily.

 

Percentage, calculated out of those, questioned during a specific season.

Didžiausias ACM lauko vaizdo ekranų pastebėjimas yra šaltuoju metu periodu, sausio – vasario mėnesiais, šiuo metu apklausti respondentai nurodė, jog lauko vaizdo ekranus pastebi vidutiniškai 7 kartus per savaite. Šiltuoju metų periodu – rugpjūčio, taip pat rugsėjo mėnesiais, ACM vaizdo ekranų pastebėjimas yra mažiausias – vidutiniškai 5 kartai per savaite, 15% - 16% šiuo laikotarpiu apklaustų gyventojų nurodė, jog ACM lauko vaizdo ekranų visai nepastebėjo.