Post Campaign


Results of PL JCS “Tele 2”
payment plan „Free SMS-Pildyk“
promotion campaign:


  
  • Class: telecommunication services
  • Campaign: promotion of the payment plan “Free SMS”
  • Goal: promotional action
  • Duration of the campaign: 11-12-2009 to 27-12-2009 (17 days)
  • No. of cities/No. of screens: Vilnius (6), Kaunas (3), Klaipėda (2), Panėvežys (2), Šiauliai (1), Kėdainiai (1), Mažeikiai (1)
  • Number of videoclips: 41,610
  • Clip duration: 16 s
  • Audience/reach: Age 15-74 / 57%
  • Target audience reach: Age 15-34 / 80%
 
 

 

Result of PL JCS“Tele 2” payment plan „Nill“
promotion campaing:


  
  • Class: telecommunication services
  • Campaign: promotion of the payment plan “Nill”
  • Goal: promotional action
  • KDuration of the campaign: 17-11-2009 to 30-11-2009 (2 weeks)
  • No. of cities/No. of screens: Vilnius (6), Kaunas (3), Klaipėda (2), Panėvežys (2), Šiauliai (1), Kėdainiai (1), Mažeikiai (1)
  • Number of videoclips: 68,910
  • Clip duration: 12 s
  • Audience/reach: Age 15-74 / 37%
  • Target audience reach: Age 15-34 / 50.5%
 

 

Results of PL JCS“Tele 2” payment plan
„Cheap calls and cheap SMS“
promotion campaign:


  
  • Class: telecommunication services
  • Campaign: promotion of the payment plan “Cheap calls and cheap SMS”
  • Goal: promotional action
  • Duration of the campaign: 20-05-2009 to 31-05-2009 (12 days)
  • No. of cities/No. of screens: Vilnius (6), Kaunas (3), Klaipėda (2), Panėvežys (2), Šiauliai (1), Kėdainiai (1), Mažeikiai (1), Alytus (1), Utena (1)
  • Number of videoclips: 42,210
  • Clip duration: 15 s
  • Audience/reach: Age 15-74 / 42%
  • Target audience reach: Age 15-34 / 51%
 
Results of the SPECIFIC INVESTIGATION SERVICE
OF THE RL social advertisement campaign :
NOTE: the social advertisement
campaign was organized through
ACM outdoor videoscreen network only.

 


  
  • Class: social projects
  • Campaign: agitating corruption prevention advertisement
  • Goal: promotion of social responsibility
  • Duration of the campaign: 28-04-2008 to 25-05-2008 (4 weeks)
  • No. of cities/No. of screens: Vilnius (5), Kaunas (3), Klaipėda (2), Panevėžys (2), Šiauliai (1), Telšiai (1), Mažeikiai (1), Utena (1), Kėdainiai (1), Alytus (1).
  • No. of videoclips: 89,940
  • Clip duration: 12 s
  • Audience/reach: Age 15-74 / 34.1%
 

Results of PL JSC „IF DRAUDIMAS"
brand kampaign:


  
  • Kategorija: draudimo paslaugos
  • Kampanija: vardo reklamos
  • Tikslas: informacinė kampanija
  • Kampanijos trukmė: 2008 03 17-04 20 (5 savaitės)
  • Miestų sk./ekranų sk.: Vilnius (5), Kaunas (3), Klaipėda (2), Panevėžys (2), Šiauliai (1), Utena (1), Mažeikiai (1), Alytus (1), Telšiai (1).
  • Klipų sk.: 48.000
  • Klipo trukmė: 10 s
  • Auditorija/pasiekiamumas: 15-74 m./ 51.7 %
 

Result of PL JCS„HRONAS" action
"wood colour windows AT THE PRICE OF WHITE"
promotion campaign:


  
  • Class: plastic windows
  • Campaign: “Wood colour windows AT THE PRICE OF WHITE”
  • Goal: action campaign
  • Duration of the campaign: 17-03-2008 to 30-03-2008 (2 weeks)
  • No. of cities/No. of screens: Vilnius (5), Kaunas (3), Klaipėda (2), Panevėžys (2), Šiauliai (1), Utena (1), Kėdainiai (1), Mažeikiai (1), Alytus (1), Telšiai (1).
  • No. of videoclips: 22,770
  • Clip duration: 20 s
  • Audience/reach: Age 15-74 / 51.9%
 

Result of PL JCS „AVON COSMETICS"
Christmas promtion campaign:


  
  • Class: cosmetic products
  • Campaign: Christmas project promotion
  • Goal: image campaign
  • Duration of the campaign: 12-12-2007 to 21-12-2007 (2.5 weeks)
  • No. of cities/No. of screens: Vilnius (5), Kaunas (3), Klaipėda (2), Šiauliai (1)
  • No. of videoclips: 39.630
  • Clip duration: 10 s
  • Audience/reach: Age 15-74 / 47.2%