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2008-05-09 4 ACM outdoor video screens for Northtown
Henceforth one more screen will belong to the network of outdoor video screens managed by JSC “Actual City Media” (ACM) in Vilnius, Northtown near the Center of Interior and Finish “Domus galerija”. According to cooperation agreement signed between ACM and SC “Ogmios Centras” 3 more outdoor video screens will be installed for the needs of the latter company and will be operating in Northtown near entries to the territory.
ACM with new outdoor video screen which will start operating in June will be managing already 20 outdoor screens in Lithuania. At the same time other 3 screens will be switched on in Northtown too.
Size of the main screen of Northtown will amount to 32 sq.m. and size of 3 smaller ones will amount to 6 sq.m. New information spreaders will be visible for walking and driving in P. Luksio, J. Kubiliaus and Lakunu streets.
According to Renatas Parojus, ACM Assistant Manager for equipment sales, such project of few screens installation in the place of concentration of many trade centers is being implemented for the first time.
“Northtown project is good example how to direct visitors of large trade territory towards proper direction: information where to find necessary company will be constantly broadcasted on small outdoor video screens. Moreover, local outdoor video advertisement becomes important for most companies located in one place in few aspects: company can not only introduce itself but also to change information about actions, sales and special offers relevant for audience very expeditiously. Therefore, we believe that combination of few outdoor video screens concentrated in the territory of trade centers of various sizes eventually will interest customers of other towns too”, R. Parojus spoke.
Idea of few outdoor video screens installation also will solve problem of large use of various outdoor advertisement means. Thus the same style of outdoor advertisements which does not distract visitors’ eye should steady in the trade territory.
According to data of research made the last year by “TNS-Gallup”, company of country market researches, men and persons who dispose larger income, drive a car every day, live in Vilnius, Klaipeda and Kaunas notice information broadcasted on screens mostly. Residents of wider age group, i.e. 15-35 years, were between those who notice it more often.
On an average 39 percent of all audience notice every specific promotional campaign broadcasted in the network of ACM outdoor video screens.
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