News
2008-06-11 Modern advertising of a modern product
AB TEO LT, offering wide scope of IT and TV services for individuals and for businesses, recently launched the intense advertising campaign of digital TV Gala services, and selected the modern outdoor image tool – ScreenMobile advertising – for its promotion.
During the two weeks in May the ScreenMobile, equipped with a modern outdoor video screen, visited ten settlements in Vilnius area, mostly those where the settlers are currently moving in. Advertising was broadcasted during the most relevant peak hours selected by the customers, and the duration of the offer campaign.
Mobile advertising becomes an increasingly popular option for promotion campaigns in many spots of the country during a relatively short time, all due to its autonomy feature.
The system of ScreenMobile has a 25 KW capacity generator installed ensuring the free use of this technical invention without considering the necessity of power input. If needed, the additional 15 KW capacity technical equipment can be connected to the mobile screen, thus eliminating all kinds of extra troubles for the event organizers.
ScreenMobile renders especially useful when, for instance, due to anticipated big jams during the event, or inconvenient planning of the event location, the use of other outer advertising means is not safe or not purposeful. The advertising or other information broadcasted via the ScreenMobile is several times more efficient and noticeable due to the size and height of the mobile video screen, its image resolution, rotating design and possibility to access any location.
Specialists say that it is the cheapest service of outdoor screen advertising in the country’s market of outdoor advertising.
Photos from the ScreenMobile travels.
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