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2008-06-26 Urge of the Special Investigation Service on Saying NO TO CORRUPTION is Noticed by Every Third Resident of Metropolis
Lasting almost one month, the urge of the Special Investigation Service (hereinafter referred to as “STT”) of the Republic of Lithuania to focus on the corruption problem in our country was noticed by 34.1 % of the residents of the Lithuanian metropolises.
By means of a social commercial video clip of 12 seconds STT encouraged the public to actively resist corruption and reminded of the possible ways to do that.
This anticorruption social commercial was transmitted from the end of April till the end of May in five largest cities of the country, as well as on the outdoor video screens of the company “Actual City Media” (ACM) in Telšiai, Alytus, Kėdainiai, Utena and Mažeikiai.
Invitation by STT for more active contribution to pursue resolute fight against corruption was transmitted around 90 thousand times in total.
The best notice of agitation “NO to Corruption” was shown by Panevėžys residents, where the number made up even 60.3 % of the interviewed. In Klaipėda the message of STT was noticed by 46.4 % of residents, in Šiauliai – 38.6 %, Kaunas – 39.9 % and Vilnius – 20.1 %.
According to age categories, the greatest number of residents to remember the clip of social commercial was among the residents of 50-59 years old (43.5 %), fewer in number, i.e. 42.6 %, was noticed by the nationals of 30-39 years old. Taking into account the audience of 40-49 years old, the commercial was spotted by 30.7 % of residents falling under this age group.
The message was absorbed by 28.9 % of population with average income and 29.7 % of those receiving high income.
Research on the visibility of social campaign was carried out by the national company of market research “TNS-Gallup” under the order of ACM.
About UAB “Actual City Media”
The company was set up in 2002. The company runs the only network of 20 outdoor video screens, which unites 4 companies representing the interests of screen network in various cities. The turnover of UAB “Actual City Media” in 2007 amounted to 4.98 million LTL.
Following the data of the market research company “TNS Gallup”, in 2007 ACM outdoor video screens displayed the total of 4.4 million seconds of advertisements, which is by 34.9 % more than that in 2006. The average visibility of advertisements amounted to 39 %. Pursuant to the data of research on advertisement visibility conducted so far, this year the rate increased up to 45 %.
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