News
2008-04-16 88 per cent of the countrymen accustomed to notice the ACM outdoor video screens
Residents of Lithuania more and more frequently notice the outdoor video screens of UAB „Actual City Media“ (ACM). Survey of the marketing research company TNS Gallup shows that at least one screen was noticed a week by 88 per cent of respondents in year 2007.
Third (34 per cent) of the surveyed persons notice the screens 1-3 times a week, and the other third (35 per cent) notice them 4-10 times a week. 8 per cent of respondents notice the outdoor video screens more than 10 times a week. Residents of the big cities noticed the ACM outdoor video screens 6 times a week on average last year, i.e. a quarter more frequently comparing to the year 2006.
According to Kristina Baliūnaitė, head of the company, increase of the notice of ACM screens is influenced by the intense development of outdoor video screens network as well as the pedestrians and traffic flow change, especially in Kaunas where new shopping centre was opened. It is likely, that general ratio of notice of ACM screens is even higher, because only the residents of big cities were involved as respondents in the survey.
As till now, the screens were noticed by men as well as the residents of Vilnius, Klaipėda and especially Kaunas with higher earnings more frequently. The wider age group, i.e. 15-39, was of those who used to notice the screens last year. Also the persons who every day drive a car notice the screens more frequently.
The separate advertisement which is broadcasted on the network of ACM outdoor video screens is noticed by 39 per cent of all audience on average.
Back
